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Writing & Editing

Your readers form an opinion about your company (products, services, processes etc.), based on the information they are provided with. What is your perception of a business if their company website, brochure, or other internal/external communication, has grammatical errors and typos, is dated, or lacks style and content; if there is no cohesive theme and it’s hard to distinguish what their message is, let alone why that’s important?

Expert copywriting and editing can ensure your key communications imprint a professional, polished and distinctive company image.

SEO Copywriting Services

Whether copywriting for a website homepage or writing your entire website content, our professional copywriter understands the principles behind search engine optimization (SEO), and will create website content to improve the potential for your website to appear in your customer’s search results for industry-specific key word strings.

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Website Business Blogging

Our business blogger creates SEO-friendly, ad-hoc or regularly scheduled blog posts for your website. A variety of blog post themes (seasonal, product or service oriented, industry news, etc.), will build your website content over time, and keep your readers coming back for more.

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Newsletters

Provide information updates, market and promote your products and services, or just keep in touch on a regular basis via a newsletter (e-newsletter or print).

Executive Profile

Whether the intent is to use it for job hunting, creating a corporate personal or business profile for the media, or updating the company website, a professionally written Executive Profile can fulfill the need. .

Articles and Editorials

Reference articles or commentary on industry-specific issues.

Internal Communications

Speeches, e-mail and other corporate communications should resonate with the intended recipients.

Branding

Create a great tag line, establish a mood, tone & voice for all your communication vehicles.

Positioning and Scripting

Provide employees and clients with the background “why”, along with facts and benefits, to initiate behavioural change. Scripting facilitates the successful and consistent delivery of information from employees to customers, especially important when there are difficult messages to convey, or need to sell a new/unfamiliar product or service.

Technical / Business Process Documentation

Missing even one tiny step in a process can make the difference between failure and success. Our business copywriter’s extensive process improvement knowledge and experience includes process mapping and Lean Six Sigma training. We produce business process documentation and product and service documentation suitable for:

• On-line employee or customer reference tools
• Training
• User Guides

Editing and Proof-Reading

Our professional copywriter and editor will proof-read and edit your draft communication content to ensure that potentially embarrassing typos, grammatical errors, etc., are caught and corrected before publication. At the same time, they help ensure the overall structure and content of your communication will establish the desired impression.

Ghost Writing

Always wanted to write a book? If you have a great story to tell, but question how and when you’ll ever get around to it, our ghostwriting service is the answer. Ghost writing services are available for works of fiction or non-fiction – business or purely personal. Our ghost writer brings your story vision to life.

Biography

Personal or family biographies, whether intended for public or private consumption, should chronicle not just the biographic facts but the fascinating anecdotes that make up a complete history. What is the story of your business, your family, your life? Our biographer will work with you and others to capture the essential details and interesting anecdotes that formed your biographical history.