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Copywriting

SEO Copywriting and Website Content

The written content and images on your company website represents your “virtual storefront” on the web. As with a physical location that customers might visit, or an employee they might deal with, your website and the information it provides should be clean, crisp and professional. But first, they have to find it. And that’s where SEO positioning and web copy writing come in.

SEO copywriters for business also ensure your targeted long or short-tail keyword strings are embedded appropriately in your website content. The best SEO writing for online is undetectable to the casual reader. Here are some examples of possible long-tail keyword strings for the main terms “copywriting” and “copywriter”:

• seo copywriting and editing hamilton ontario
• copywriting hamilton
• hamilton copywriting and editing
• seo copywriter hamilton ontario

These terms must be embedded in your website content in a way that sounds natural, makes sense for your target audience, and isn’t “spammy”.

Warning: Over-use of a keyword string may be deemed by search engines as “spam” and could cause your website to get “sandboxed”, meaning blacklisted or removed from their search results pages – the exact opposite of what you want!

Use an expert seo copywriter or website content writer to write website copy for  you. Save your valuable time (which for most business owners, equals saving money) and ensure your website content will enhance – not detract from  – your website search results.

SEO Copywriting & Blogging Combo – $68/Month

Everyone knows that “Content is King” when it comes to SEO (Search Engine Optimization) for websites to draw traffic; another important factor in SEO ranking is the frequency of website updates (adding/changing website content).

The best way to achieve both great website content and frequent updates without blowing the budget, is a monthly plan that adds to the relevant content throughout your website and boosts immediate interest with timely, relevant blog posts.

Our SEO Copywriting and Blogging Combo can help you to reach today’s interested customers while building up keyword-rich SEO content that will reach the customers tomorrow and in the long-term.

SEO Copywriting & Blogging Combo includes:

• Bi-monthly Blog posts
• Bi-monthly targeted keyword-rich website content

Lock in our low 2011 monthly rate of just $68, with a 6 month or 12 month service agreement.

BONUS – on all 12 month service agreements – 12th month is FREE!

More SEO Copywriting services from The Write Imprint

What is Copywriting vs Content Writing?

A professional copywriter creates written copy or content to fit the client’s requested communication need.

Wikipedia says, “copywriting is the use of words to promote a person, business, opinion or idea”.  While the term “copy” can be used to indicate all written content regardless of the intended media (newspaper, letter, etc.), the term “copywriter” indicates the author is writing content or copy intended primarily for marketing purposes. Effective copywriting can either encourage (or discourage) your target audience to a point of view or desired action.

If the written copy is not intended for promotional or marketing purposes, then content writing is the more correct term to use. Similarly, the term technical writing is used to describe content intended to inform or educate (ie “how to”).

Regardless of the term used – choose a professional copywriter or content writer to craft  your communications.

Copywrite VS Copyright

Copywrite means to write copy or content for marketing and other communication purposes. Copyright means that use of an intellectual property has been protected by the owner of the property, who may or may not be the person who created the intellectual property in the first place.

In Canada, intellectual properties such as a name (of a person, business, product, service, etc.), or a word, phrase, logo, symbol, design, image, or any combination thereof can and should be, be protected by copyrights, trade marks and in some cases, patents. This includes newly created intellectual properties such as a web page design, graphic design for a print ad, web development for a new application, copy written content for a tagline, website, brochure, or other marketing materials, etc.

Use of a trade mark symbol in the upper right hand corner beside the intellectual property identifies that it has originated from an exclusive source or person/business. There are two types of trade mark symbols:

™ indicates the trade mark is unregistered, ie

Zebra Quest™

® registered trade mark

Although registering the trade mark is not required, it does provide greater protection for the trade mark owner against unauthorized use.

Continuous, active use and re-registration of a trade mark can make ownership of the intellectual property infinite. In contrast, copyright has a limited timeframe (duration plus 70 years of the author’s/artist’s lifespan).

A copyright gives exclusive rights to the artist or author – the right to copy, distribute and adapt the work. These rights can be licensed, transferred and/or assigned.

If in doubt how you should best protect your rights, check with a legal advisor and/or consult the Canadian Intellectual Property Office