SEO Copywriting and Website Content
The written content and images on your company website represents your “virtual storefront” on the web. As such, your website and the information it provides should be clean, crisp and professional. But first, customers have to find it. That’s where SEO positioning and web copy writing come in.
Everyone knows that “Content is King” when it comes to SEO (Search Engine Optimization) for websites; another important factor in SEO ranking is the frequency of website updates.
SEO copywriters should ensure your targeted long or short-tail keyword strings are embedded appropriately in your website content and are undetectable to the reader.
Examples of long-tail keyword strings for the terms “copywriting” and “copywriter”:
- seo copywriting and editing hamilton ontario
- copywriting hamilton
- hamilton copywriting and editing
- seo copywriter hamilton ontario
Embed terms in your website content in a way that sounds natural, makes sense for your target audience, and isn’t “spammy”.
Warning: Over-use of a keyword string may be deemed by search engines as “spam” and could cause your website to get “sandboxed”, meaning blacklisted or removed from their search results pages – the exact opposite of what you want!
Use an expert seo copywriter or website content writer to write website copy for you.
What is Copywriting vs Content Writing?
A professional copywriter creates written copy or content to fit the client’s requested communication need.
Wikipedia says, “copywriting is the use of words to promote a person, business, opinion or idea”. While the term “copy” can be used to indicate all written content regardless of the intended media (newspaper, letter, etc.), the term “copywriter” indicates the author is writing content or copy intended primarily for marketing purposes. Effective copywriting can either encourage (or discourage) your target audience to a point of view or desired action.
If the written copy is not intended for promotional or marketing purposes, then content writing is the more correct term to use. Similarly, the term technical writing is used to describe content intended to inform or educate (ie “how to”).
Regardless of the term used – choose a professional copywriter or content writer to craft your communications.
Copywrite VS Copyright
Copywrite means to write copy or content for marketing and other communication purposes. Copyright means that use of an intellectual property has been protected by the owner of the property, who may or may not be the person who created the intellectual property in the first place.
In Canada, intellectual properties such as a name (of a person, business, product, service, etc.), or a word, phrase, logo, symbol, design, image, or any combination thereof can and should be, be protected by copyrights, trade marks and in some cases, patents. This includes newly created intellectual properties such as a web page design, graphic design for a print ad, web development for a new application, copy written content for a tagline, website, brochure, or other marketing materials, etc.
Use of a trade mark symbol in the upper right hand corner beside the intellectual property identifies that it has originated from an exclusive source or person/business. There are two types of trade mark symbols:
™ indicates the trade mark is unregistered, ie Zebra Quest™ or ® registered trade mark
Although registering the trade mark is not required, it does provide greater protection for the trade mark owner against unauthorized use.
Continuous, active use and re-registration of a trade mark can make ownership of the intellectual property infinite. In contrast, copyright has a limited timeframe (duration plus 70 years of the author’s/artist’s lifespan).
A copyright gives exclusive rights to the artist or author – the right to copy, distribute and adapt the work. These rights can be licensed, transferred and/or assigned.
If in doubt how you should best protect your rights, check with a legal advisor and/or consult the Canadian Intellectual Property Office